I knew 2012 would be a good year. I just had a feeling. Do
you ever get that? Somehow it just feels like good things are coming even when
you can’t see what’s coming. It all started way before 2012 when I first
discovered social media. You know, Twitter, Facebook, etc. I had no idea how
valuable my discovery would be.
Today, I use Facebook, Twitter and LinkedIn regularly to
stay connected, make new connections, promote ideas, services and products and,
let’s face it, goof off a bit at the end of the day. I believe in sprinkling in
some fun with your business.
Over the years I’ve come to realize that, even though social
media can work for me, it can also be a time-sucker. That’s why I think it’s so
important to be aware of the time spent and the reasons why you’re using it in
the first place.
For pleasure:
Tip #1- Be sure you’re aware of how much time you’re
spending online each day.
Tip #2- Don’t allow social media to get in the way of face-to-face
relationships with friends and family.
Tip #3- Have fun but be aware that anything you post online
is there to stay for the world to see (including your spouse, your kids, your
pastor, your boss and your mother).
For business:
Tip #1- While connecting electronically is important, there
is no substitute for face-to-face and phone conversations to make a strong
connection.
Tip #2- Post regularly; stay current. (Use HootSuite to
schedule posts and post to multiple social media sites simultaneously.)
Tip #3- Get the word out about yourself, your products /
services BUT be sure to offer value to potential clients (i.e. helpful
articles, tips to make their lives easier, etc) and, above all, be a friend.
Because of using social media sites, I’ve gained exposure
that I never would have gained otherwise. I’ve sold products, acquired clients
and speaking engagements. In fact, just this week I was featured in a newspaper
article. And I didn’t even have to ask for it. It all started when a reporter
contacted me via Twitter. You can read the article here. (By the way, I just
love that my local newspaper sees the value in using social media.)
It doesn’t happen overnight. You have to build your
presence, build your brand and stay current. You have to be interesting and
approachable. And, whether you’re using social media for business or pleasure,
never post when you’re emotional. We all have our moments and there are some
moments we should just keep to ourselves.
2012 isn’t over yet. And although I’ve experienced a lot of
good things, I have an idea, like my mom says, the best is yet to come. How
about you? Do you feel it? We’re only halfway there. Will the last part of 2012
bring good things for you? Believe it! And use social media sites to help make
it happen!
To your success,
For more information on how to get started using social
media, email me.
